Fly with Finnair | From the Busy City to a Quiet Nordic Town

26th January 2019

Articles

Explore the fabulous fjord views Chase your dreams in a fairy kingdom Step into a small, quiet Nordic town And the colorful Northern Lights will never let you down

探索絕美的峽灣美景 尋夢童話開始的地方 漫步靜謐的北歐小鎮 追逐五彩絢爛的極光

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In other words, every corner of the land in Northern Europe will make you WOW. Here you can slow down and live in the moment.

話說,北歐的每一寸土地都藏著驚喜。 在這裡,你可以慢下來,真正生活在此時此刻。

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Want to experience the "icy but elegant" Nordic life? Finnair can take you there.

而你與“高冷”的北歐慢生活,只隔著一個芬蘭航空

We invited Robert Öhrnberg, the General Manager Greater China at Finnair to [Face to Face]. Please have a look!

 

這期訪談,對外指南邀請到來自芬蘭航空大中華區總經理羅伯特先生,來看一下!

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Robert Öhrnberg

General Manager Greater China at Finnair

The General Manager Greater China at Finnair, has extensive experience in sales and marketing. He has worked with Finnair for more than ten years and, for the past ten years, he has devoted himself to Finnair in Sweden, West China, North China, and Denmark, and achieved many excellent results. In March 2016, he became the General Manager Greater China at Finnair. Over the past few years, he has worked to do the data marketing of Airline to promote Finnair as a leader in the industry.

芬蘭航空公司大中華區總經理,在銷售、市場行銷領域擁有豐富的經驗,他和芬蘭航空並肩走過十年有餘。在過去的十年裡,他 先後投身于芬蘭航空瑞典、華西、華北及丹麥代表處,對芬蘭航空有深入瞭解。2016年3月正式出任芬蘭航空大中華區總經理。在過去的幾年中,他更致力航司資料化行銷以促使芬蘭航空成為行業中的翹楚。

Click to view 視頻請隨意觀看

Q1. You visited and lived in Chongqing for nearly a year back in 2012. In your opinion, what is the biggest difference in Chongqing today compared with Chongqing from 7 years ago? And how do you see Chongqing changing in another 7 years to come?

2012年您來到重慶並在這裡度過了將近一年的時光,這次再次到訪重慶,在您眼中今天的重慶和七年之前相比,最大的變化有哪些?請您也預測一下,七年之後的重慶又會是什麼面貌?

"A lot of things happened in 7 years. I think it's a very different city from when I was living here. I would say the biggest difference is maybe the international session. Many more foreigners are walking around on the streets nowadays than 7 years ago. In addition, I think Chongqing is much more well-known outside of China now than it was 7 years ago. And I think it will continue the same development. It will be even more internationalized and continue to have a very strong growth and economic power, and more and more tourists will come to visit Chongqing as well."

7年來變化挺大的,跟我之前住在這裡的時候完全不一樣。最顯著的變化可能就是國際化進程。相比7年前,這裡有更多的外國遊客。此外,我認為重慶在海外的影響比7年前更大了。我認為這種勢頭將繼續保持。它將更加國際化,更有經濟實力,人氣越來越旺。

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CQ  Before & After

Q2. Chongqing is famous for its food. What is your favorite local cuisine?

重慶是一座以美食而聞名的城市,您最喜歡的重慶菜肴是什麼?

"Chongqing hotpot. It's super delicious but, unfortunately, my stomach prevents me from eating it everyday hahha"

火鍋實在是太好吃了,但是我胃不太好,所以不能天天吃。

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Chongqing Hotpot

Q3. What are your favorite sites and/or attractions in Chongqing?

在重慶您最喜歡去哪裡玩?

"Chongqing is such a fantastic place with the rivers and the mountains, and very unique atmosphere, so I love just walking around the city, to just get the feeling of the place and, if you want to get away a little bit, I think the hot springs in Beibei is very nice and, of course, take a day trip to the Dazu Rock Carvings, which is very amazing. And also I think the cable car in Chongqing is so unique."

重慶是一個與眾不同的魅力山水之城,我喜歡到處溜達,感受這個城市的風情。有時也會體驗一下慢生活,去北碚泡一泡溫泉也相當不錯。或是去更遠一點的美麗的石刻之鄉大足。重慶獨有的長江索道更是不能錯過。

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Dazu Rock Carvings

Q4. You are quite well known as the "Pioneer and Innovator" in town for establishing Finnair's business in Chongqing and Western China, with excellent results. In your opinion, how important is the character of "innovativeness" for a company like Finnair?

您在重慶是一位以“開拓者和創新者”聞名的老外,因為您以卓著的成績奠定了芬蘭航空公司在重慶和華西的業務基礎;那麼在您看來,對於像芬蘭航空這樣的公司,創新特質到底具有怎樣的重要性?

"It's very important. Finnair is a little bit of a pioneer. We are doing things first, we were the first one to start the direct flight from Chongqing to Europe and we like to do many things first. We like to try new things in a way all the time. It's important for us to be close to our customers and to develop the features that our customers want, so this also takes us into the area of technological development, which is also an important area to be up-to-date and know what the customer wants, and then we just need to implement those things." 

這一點非常重要。芬蘭航空可以說是這個行業的翹楚。我們樂於做行業領軍者,比如我們是首家開通重慶至歐洲直航航線的航空公司。我們更樂於創新。 對我們來說,瞭解客戶的需求也非常重要,因此我們將持續技術開發,贏取更多消費者的青睞。

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"Just an example, we were the first airline in the world to implement Alipay as a payment solution on board our flights, and we were the first European airline actually to start selling flight tickets through our WeChat/WeAir account."

比如,芬蘭航空是全球首家啟用支付寶為機上支付手段的航空公司,並且也是首家開通官方微信銷售機票渠道的歐洲航空公司。

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Q5. As you may know, we travelers in Chongqing are very price-sensitive; sometimes we do prefer the lowest price out of different carriers. So what are the key factors to give Finnair an edge to stand out from the competition?

如您所知,我們重慶的乘客還是對機票價格比較敏感的,在選擇航空公司的時候,我們有時候會更傾向于低價優先。請問對於芬蘭航空而言,有哪些關鍵因素可以幫助你們在競爭中脫穎而出呢?

"Finnair covers more than 100 destinations in Europe via Helsinki, so that means almost wherever you would like to travel in Europe, Finnair can take you there. In addition, we do it in the most efficient and fastest way to get there: the shortest routes go over Siberia and over Helsinki into Europe."

經赫爾辛基,芬航可直達歐洲100多個目的地,無論你想去歐洲任何地方,都可以乘坐芬航。此外,搭乘芬航既方便又快捷,飛經西伯利亞和赫爾辛基是由亞洲進入歐洲最近的空路。

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"And we would like to offer all customers a unique Nordic experience on board, so they can get little bit of taste of what the Nordic culture is all about, for example, the tableware that we have - the signs are all made with Nordic details." 

同時,我們致力於為乘客提供獨特的北歐乘機體驗,讓他們通過乘坐芬航航班就能感受到濃濃的北歐文化。比如:我們飛機上的餐具和桌布,都是以極具北歐特色的圖案設計的。

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"We have the Chinese Chef Steven Liu, who creates the onboard menus and, in addition, we also try to add a bit of localization, so we have the Chinese cabin crew on board. We have all our signs in Chinese and Chinese speaking guides there in Helsinki Airport." 

此外,芬航還攜手星級大廚劉一帆,精心打造了航班上的商務艙菜單。為更好地服務中國乘客,我們的航班上配有中國籍乘務員。在赫爾辛基機場,處處有中文標識和會講中文的地面工作人員。

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"All the way from when you buy your ticket: you can buy your ticket on our Finnair official WeChat account and pay with WeChat Pay. If you have any questions about the ticket, you can just go to our WeChat account again and have a little bit of chat with our customer care center in China. And of course, most importantly, we have Wi-Fi on board."

對於中國乘客而言,其實這種貼心的細節早在購票時就開始了:你可以在我們的芬蘭航空官方微信帳戶上購票,並通過微信支付。如果你對機票或行程有任何疑問,我們的微客服團隊可為你提供幫助。當然,最重要的是,搭乘芬蘭航空,就算在飛機上也可以隨心所欲地上網。

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Since wifi is available, it is easier to post your photos on the Instagram from the height of 10,000 meters, isn't that cool? 芬航上的wifi可以輕鬆、及時地的上傳美照,來自萬米高空的朋友圈,是不是特別酷炫呢?😉

Q6. What are the most popular destinations in Europe for Finnair's Chongqing Route for travelers from Western China?

請問咱們重慶和華西區的乘客搭乘芬蘭航空,都去往了哪些最熱門的目的地?

"Aside from the very big destinations like London, and Paris, I would say the Nordic destinations are getting more and more popular lately, so like Finland, Norway, and Iceland, that has really been growing last 2 years quite a lot."

除了像倫敦和巴黎這樣的大城市,最近這兩年來北歐的一些目的地也越來越受到大家的青睞,比如芬蘭、挪威和冰島。

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Norway 挪威

Q7.  Are there any new destinations to be added into Finnair's network in 2019?

在2019年,芬蘭航空又將開通哪些新的航點呢?

"Yes, we do. So we have a few new European destinations that we will start flying to, such as Porto, Portugal, and also Bordeaux, France, where you can find all the nice wines, also Bologna, Italy, and Hanover, Germany. In addition, we also start our flight from Helsinki to Los Angeles this year as well."

有幾個新的歐洲通航點,比如葡萄牙的波爾圖、著名的葡萄酒產區——法國波爾多,義大利的博洛尼亞,德國的漢諾威。另外,我們今年也將開通從赫爾辛基飛往洛杉磯的航線。

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Bordeaux, France 法國波爾多

 

Q8. Any recommendations from you for the must-go/can't-miss destinations in Finnair's network?

在芬蘭航空眾多的歐洲航點之中,您最想給我們推薦的必去目的地有哪些?

"Reykjavik in Iceland is currently very popular, and I would also say that Norway, with all the beautiful fjords and some destination like Tromso, is very interesting as an arctic destination, and also the northern Finland, Lapland area. That's also very amazing that you can have a very unique experience there."

冰島的雷克雅維克是一個熱門旅遊地,還有挪威,可以看到美麗的峽灣風光,北極圈內的海港城特羅姆瑟,芬蘭北部的拉普蘭,都是能獲得獨特旅行體驗的地方。

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Reykjavik 雷克雅維克

Q9. In the past 7 years, we have enjoyed the enhancing Christmas festive atmosphere since the authentic "Santa Claus is coming to town" by flying Finnair. So I wonder, what will the options of activities be if we go to Finland to spend our Christmas holiday there?

每年的聖誕季,我們都能感受到芬蘭航空給重慶增添了更為濃厚的節日氛圍:因為聖誕老人搭乘芬蘭航空來到了重慶!請問在芬蘭的聖誕季,我們遊客可以去做些什麼呢?

"I would definitely recommend going to Rovaniemi, to visit Santa Claus village, where Santa Claus lives, and where they also accept Alipay. You can actually take a photo of the Arctic Circle, and there are many activities you can do, like husky rides. You can also see the Northern lights if you got lucky."

坐落于芬蘭北部北極圈以內的羅瓦涅米乃是世界公認的。一定要去聖誕老人的故鄉——羅瓦涅米。那裡還可以使用支付寶。除了在北極圈內照相外,你還可以參加鎮上舉辦的各類活動,比如坐一坐哈士奇雪橇,運氣好的話還可以看到極光。

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Q10. What is your most memorable flight experience?

你最難忘的一次飛行經歷是什麼?

"I was on one of the Finnair flights and I happened to look out of the window and I saw the Northern Lights dancing in the horizon, which was totally amazing." 有一次,在芬航的飛機上,當我無意間望向窗外時,竟然看到了極光在夜空中搖曳,非常壯觀。

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Q11. Do you have any tips to share with us on how to enjoy long haul travel?

請您給我們分享一下享受長途飛行的秘訣。

"First you need to choose Finnair, as our airline has a more enjoyable flight, and we have a very nice entertainment system on board, the Nordic Sky entertainment system, with both movies and games, and you can read a lot of e-magazines, or connect to your own device, everything is connected via Wi-Fi, so you can spend a lot of time." 

首先,你得選擇芬航因為芬航會給你帶來絕佳的飛行體驗。我們的飛機上裝有全新Nordic Sky機上娛樂系統,

為你提供眾多經典電影和遊戲、電子書等豐富的選擇。你也可以用自己的移動設備連上機上Wi-Fi的方式進入Nordic Sky 娛樂系統。

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"If you would like to have a little bit more comfort, I would recommend our economy comfort solution that we have. It is not expensive at all. You can buy any economy class ticket, and you just add a small amount, then you will get extra leg space and you will get many benefits similar to the business class. You will also have noise-cancelling headsets, priority boarding and a lot of value for your money and a little bit extra comfort. It's worth it."

如果你想要更加舒適的旅行體驗,還可以付費升級至我們的舒適經濟艙座位,僅需支付一小筆費用,即可擁有更寬敞的腿部空間,以經濟艙的價格享受部分商務艙的服務。比如降噪耳機、優先登機服務等。絕對物超所值。

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Q12. Any travel plans for you in 2019?

2019年您個人有什麼樣的旅行計畫?

"I have many plans but the one I'm most looking forward to right now is the Chinese New Year, I will go to spend the festival on the beach in Vietnam. I love beach holidays." 計畫有很多,但我現在最期待的就是春節的越南之行。因為我喜歡去海邊度假。

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The holiday is coming soon. Book a ticket to those countries of highest latitudes, and "slow down" your life in a fast way.

立馬定張芬航的機票飛到這些個緯度最高的國度,用最快的方式“慢”下來。你們說,這是不是才是度假正確的打開方式啊?



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